HOW THE CONCEPT OF “HOME” HAS EVOLVED. By Roberto Prado Los Angeles,20 January 2019 Revised, Los Angeles, 06 December, 2022 How far we’ve come since those early days, before time was counted; when thoughts were still newly formed on our lips and sounds gave way to words! How different areContinue Reading
LEGACY MEDIA If you think you produce film or television content today – you are probably wrong. All forms of media, be it entertainment, journalism or advertising no longer exist as we once knew them. In fact, all forms of media that existed prior to 1990 are now obsolete. JustContinue Reading
We carry the spectacle around in our pockets, so that we may constantly refer to it and never feel as if we are disconnected from it. Human relations now occur on screens, in the spectacle, obliterating all time and distance in a perpetual here and now. Because, of course, there is no there here, there is no then, either.Continue Reading
Sanitizing the Spectacle and the End of Celebrity In the early 1960‘s news, entertainment and advertising images were already loaded with emotional and social importance. An ad for cognac featuring a group of well dressed young men gathering around a tufted leather sofa is not just and advertisement for cognac,Continue Reading
The Signifier and the Thing Signified The spectacle also represents choices, choices already made by the collective worldview of our age and materialized by our engines of production. The resulting collection of news, propaganda, entertainment and advertising presents these choices, along with their justification, as a whole. Crucial toContinue Reading